Good for TV >>> Younger viewers feel targeted online TV and video commercials are more intrusive than their older viewers -- also that online video messages are more annoying than traditional TV commercials.
Friday’s match between Brazil and Columbia, a 2-1 victory for the host country, averaged 6.35 million viewers on ESPN, making it the most-watched quarterfinal round match in U.S. history, according to Nielsen.
AMC is already calling Saul again. The network announced Thursday that it had picked up a second season of Better Call Saul, the Breaking Bad spin-off starring Bob Odenkirk, before the first episode of the show has even aired.
This digital version is a collection of targeted charts from the 2014 Video Fact Book, highlighting Cable’s unique value to advertisers. This collection of over 40 PowerPoint charts were created on a white background so you can easily grab and paste into your existing presentations on the go.
Lately there has been much written in the press about young adults deserting TV for mobile devices. In reality, young adults are consuming more media than ever across all platforms. In this report, we examined the various myth’s about young adults, specifically young women.
Much has been made in the press about cord cutting, broadband only homes and “zero TV” HHs but what does this mean for cable TV? This updated whitepaper examines how media consumption habits, consumer behaviors and macro, cable and advertising economic trends are projected to affect the industry as it relates to cord cutting.