Industry News

April 21st, 2014

How NBCU's Bonnie Hammer Plans to Dominate Cable

NBCU’s cable entertainment division cumulative ratings are on the rise season to date and the financial margins on the portfolio are impressive.

April 21st, 2014

TV, Not Digital, Propels Madison Ave. Spending, Twitter Surges 155% During Q1

TV ad spending soared 21% and accounted for nearly two-thirds (63.5%) of all advertising buys

April 17th, 2014

FX's 'Fargo' Series Premieres to More Than 4 Million Viewers

The new FX series 'Fargo' delivered 4.15 million total viewers, including 1.79 million in the key 18-49 demo.

April 17th, 2014

Most TV Viewing Still Live, But Streaming, Video Gains Popularity

Nearly 90% of worldwide adult TV viewing continues to be live -- but with other TV-video platforms gaining steam.

April 14th, 2014

Yahoo! Rolls the Dice on TV

Yahoo! is looking for a buzz worthy TV show to excite advertisers and users about its brand. However they are finding producing quality original content is harder than it looks.

April 9th, 2014

Oxygen Adding Seven New Reality Shows

Oxygen is adding seven reality shows to its programming lineup as part of its effort to attract young women viewers

April 1st, 2014

The Walking Dead Gobbles Up TV Ratings Crown

Season 4 finale scares up an 8.0 in the dollar demo

March 27th, 2014

AMC's Upfront Slate: Network Takes a Crack at Scripted Comedy

Having established itself as the home of hit drama series like Mad Men, Breaking Bad and The Walking Dead, AMC is looking to crash its way into the comedy business.

What’s New

Cable v Radio – Consumers Tune Out

Radio’s audience, including online radio, continues to shrink while TV’s viewership grows. Consumers spend 3X more time with TV than they listen to the Radio – consistent among young and old and all ethnic segments. Learn all about the power of Cable v. Radio.

Local Cable Myths

There are common local Cable myths spread in the marketplace regarding penetration, coverage and program ranking / quality. The purpose of this decklet is to lay to rest these antiquated notions with straight facts.

CAB Reflections

A new addition to the theCAB.tv, Reflections contains commentary and opinion pieces from the CAB.

Fast-Forward To DVR Insights

DVR penetration has reached its maturity; one in two households do not own a DVR.  ‘Live’ TV is still the norm as 75% of Primetime minutes (P18-49) are viewed live.  This presentation provides an in-depth look at DVR households and time-shifting.

The Age of Adults 50+ - A Powerful, Desirable Consumer

This report focuses on the economic, psychographic and media behaviors that have turned the Adult 50+ demographic, powered by alpha boomers, into a powerful, desirable consumer. In addition to the available Cable Nation report, click here for a more detailed analysis.