Cabletelevision Advertising Bureau - RSS The Cabletelevision Advertising Bureau's (CAB), primary mission is to support cable television's growth and effectiveness as a major advertising and marketing medium. en Wed, 16 May 2012 21:00:07 UT Big Medium 2.0.6 http://blogs.law.harvard.edu/tech/rss http://www.thecab.tv/index.shtml Multi-Screen Insights – 4Q11 An average American watches five hours of video a day – of which 99% is with the Television. Time spent with Television dominates total video time across both young and old. Fri, 04 May 2012 11:27:41 UT http://www.thecab.tv/main/insights/researchsnapshots/12industrysnaps/multi-screen-insights-4q11.shtml 69b87ddd8cbadf818c2df7a32d6a7017-1834 Measurement Insights/Research Snapshots/2012 Industry Snapshots Week 31 of the 2011/12 Season (04/16/2012-04/22/2012) Fri, 27 Apr 2012 15:46:19 UT http://www.thecab.tv/main/insights/weeklyratings/1112weeklyratings/week-31-of-the-201112-season-04162012-04222012.shtml 69b87ddd8cbadf818c2df7a32d6a7017-1833 Measurement Insights/Weekly Measurements/11/12 Broadcast Season Week 30 of the 2011/12 Season (04/09/2012-04/15/2012) Fri, 27 Apr 2012 15:44:38 UT http://www.thecab.tv/main/insights/weeklyratings/1112weeklyratings/week-30-of-the-201112-season-04092012-04152012.shtml 69b87ddd8cbadf818c2df7a32d6a7017-1832 Measurement Insights/Weekly Measurements/11/12 Broadcast Season Original Programming: Driving Cable’s Growth More than any other time in history, original programming is propelling ad-supported cable’s growth. Record investment by Cable networks has resulted in a wealth of top-tier award winning original content. Fri, 27 Apr 2012 11:43:18 UT http://www.thecab.tv/main/insights/researchsnapshots/12industrysnaps/original-programming-driving-cables-growth.shtml 69b87ddd8cbadf818c2df7a32d6a7017-1831 Measurement Insights/Research Snapshots/2012 Industry Snapshots Cable’s Reach-Ability Expands These slides provide an overview of Cable’s powerful reach-ability across all the major buying demos – especially among the ethnic population. Thu, 26 Apr 2012 12:09:21 UT http://www.thecab.tv/main/insights/researchsnapshots/12industrysnaps/cables-reach-ability-expands.shtml 69b87ddd8cbadf818c2df7a32d6a7017-1830 Measurement Insights/Research Snapshots/2012 Industry Snapshots Week 29 of the 2011/12 Season (04/02/2012-04/08/2012) Mon, 16 Apr 2012 00:27:27 UT http://www.thecab.tv/main/insights/weeklyratings/1112weeklyratings/week-29-of-the-201112-season-04022012-04082012.shtml 69b87ddd8cbadf818c2df7a32d6a7017-1828 Measurement Insights/Weekly Measurements/11/12 Broadcast Season Week 28 of the 2011/12 Season (03/26/2012-04/01/2012) Mon, 09 Apr 2012 15:18:28 UT http://www.thecab.tv/main/insights/weeklyratings/1112weeklyratings/week-28-of-the-201112-season-03262012-04012012.shtml 69b87ddd8cbadf818c2df7a32d6a7017-1827 Measurement Insights/Weekly Measurements/11/12 Broadcast Season Week 27 of the 2011/12 Season (03/19/2012-03/25/2012) Mon, 02 Apr 2012 14:28:04 UT http://www.thecab.tv/main/insights/weeklyratings/1112weeklyratings/week-27-of-the-201112-season-03192012-03252012.shtml 69b87ddd8cbadf818c2df7a32d6a7017-1826 Measurement Insights/Weekly Measurements/11/12 Broadcast Season Week 26 of the 2011/12 Season (03/12/2012-03/18/2012) Thu, 22 Mar 2012 19:42:51 UT http://www.thecab.tv/main/insights/weeklyratings/1112weeklyratings/week-26-of-the-201112-season-03122012-03182012.shtml 69b87ddd8cbadf818c2df7a32d6a7017-1825 Measurement Insights/Weekly Measurements/11/12 Broadcast Season Week 25 of the 2011/12 Season (03/05/2012-03/11/2012) Sun, 18 Mar 2012 18:14:50 UT http://www.thecab.tv/main/insights/weeklyratings/1112weeklyratings/week-25-of-the-201112-season-03052012-03112012.shtml 69b87ddd8cbadf818c2df7a32d6a7017-1824 Measurement Insights/Weekly Measurements/11/12 Broadcast Season Week 24 of the 2011/12 Season (02/27/2012-03/04/2012) Sun, 18 Mar 2012 18:13:17 UT http://www.thecab.tv/main/insights/weeklyratings/1112weeklyratings/week-24-of-the-201112-season-02272012-03042012.shtml 69b87ddd8cbadf818c2df7a32d6a7017-1823 Measurement Insights/Weekly Measurements/11/12 Broadcast Season Time-Shifting in 2012 Today four out of ten homes have a DVR. Time Spent Time-Shifting Programming Has Grown But Is Still Only A Fraction Of Total Time Spent With TV. Of The Time Spent Time-Shifting, Broadcast TV Accounts For Majority Of Playback Minutes. Wed, 14 Mar 2012 14:20:27 UT http://www.thecab.tv/main/insights/researchsnapshots/12industrysnaps/time-shifting-in-2012.shtml 69b87ddd8cbadf818c2df7a32d6a7017-1822 Measurement Insights/Research Snapshots/2012 Industry Snapshots Cable’s Rating Advantage – STD 11/12 Review Among key advertiser targets, Cable’s ratings grow across the board while Broadcast loses ground with P18-34. Mon, 12 Mar 2012 15:24:32 UT http://www.thecab.tv/main/insights/researchsnapshots/12industrysnaps/cables-rating-advantage-std-1112-review.shtml 69b87ddd8cbadf818c2df7a32d6a7017-1820 Measurement Insights/Research Snapshots/2012 Industry Snapshots 2012 TV Facts On The Go CD This digital version is a collection of targeted charts from the 2012 TV Fact Book, highlighting Cable’s unique value to advertisers. This collection of over 30 PowerPoint charts were created on a white background so you can easily grab and paste into your existing presentations on the go. Thu, 08 Mar 2012 01:27:21 UT http://www.thecab.tv/downloads/TVF-CD_OrderForm.pdf 69b87ddd8cbadf818c2df7a32d6a7017-1819 Publications/2012 TV Facts On The Go CD Week 23 of the 2011/12 Season (02/20/2012-02/26/2012) Tue, 06 Mar 2012 02:11:33 UT http://www.thecab.tv/main/insights/weeklyratings/1112weeklyratings/week-23-of-the-201112-season-02202012-02262012.shtml 69b87ddd8cbadf818c2df7a32d6a7017-1818 Measurement Insights/Weekly Measurements/11/12 Broadcast Season