Looking for insight into the ever changing world of video? Look no further…CAB’s popular Cable Nation reports tackle issues and questions we hear directly in the marketplace from Agencies and Advertisers. Each report is filled with dozens of charts, facts and insights addressing a specific hot button issue.
Have an idea for our next report? We can answer questions throughout the full spectrum of video advertising: cross platform usage and measurement, national and/or local market issues / trends, multicultural, planning, buying, competitive spending, programming, media metrics & measurement, VOD, …just ask.
This report shows that the overwhelming majority of consumer attention is concentrated on multiscreen TV content.
DVR penetration has slowed, nearing maturity. These homes spend 39% more time with TV in Primetime (A18-49) and ‘Live TV’ is still the norm, representing over three-quarters of total time spent with the television.
This report explores the scale, growth and viewer engagement of niche cable networks from both a TV and digital perspective.
“Pure-play” internet brands have spent over $4 billion dollars on TV advertising in 2013 alone, a 37% increase over the last five years. This report looks at why these brands rely on television to achieve their goals.
Cable is off to a hot start this election year with a 340% increase in political ads vs. 2010, much of which sourced from local broadcast. This report explores why there’s been such a dramatic shift towards cable TV
The closer you look, the better we get. The more measurement companies brighten their lights on audience - who's really viewing what, and how - the more compelling the cable proposition grows.
With increased ease of use and record number of recent telecasts of popular shows, VOD has grown substantially – now available in 60% of homes. VOD viewers spend more time with TV and in effect more time with commercials. This document details VOD’s growth and its advantages.
Lately there has been much written in the press about young adults deserting TV for mobile devices. In reality, young adults are consuming more media than ever across all platforms. In this report, we examined the various myth’s about young adults, specifically young women.
Much has been made in the press about cord cutting, broadband only homes and “zero TV” HHs but what does this mean for cable TV? This updated whitepaper examines how media consumption habits, consumer behaviors and macro, cable and advertising economic trends are projected to affect the industry as it relates to cord cutting.
The CAB has taken a look at the summer TV environment, both past and present, and delivers the accompanying report illustrating cable’s dominance over broadcast during this time period.
This report focuses on the economic, psychographic and media behaviors that have turned the Adult 50+ demographic, powered by alpha boomers, into a powerful, desirable consumer. In addition to the available Cable Nation report, click here for a more detailed analysis.
CAB custom study exploring what media influence a likely automotive buyer throughout their decision making process
An in-depth recap of Cable’s programming and multiscreen dominance within the wide world of sports.
This in-depth analysis explores the late news advertising environment in comparison to ad-supported cable.
‘Live TV’ still the norm as 77% of viewing occurs ‘Live’ in Primetime - among all demographics. In fact, only a quarter of Cable’s programming is time-shifted v. half of Broadcasts’.
An in-depth look at Broadcast and Ad-Supported Cable performance to date. We focused on key retail days…results will surprise you.
Recently there has been a lot of press surrounding the Broadcast Networks investing more resources into original summer programming. We put this all into prospective and what it means for the summer season for both Broadcast and Cable.
Cable is leading and growing on every screen. You might have come to expect it in TV but the degree of Cable’s leadership and continued growth across all platforms may surprise you. In this report, we also measured Social TV –did you know that 70% of social TV activity is about Cable programming and brands?
Cable is driven by the quality and original content choices it provides across all video platforms. This report showcases Cable’s growth and transcendence toward the top across all video screens.
You loved the first report - we heard your requests and issued an update. We examined the relevancy of the ‘Top 100 Primetime’ rated TV shows…which by the way only represent 6% of all Primetime programs.
TV Everywhere brings TV content easily to more people, across more platforms, in an advertiser friendly environment. This primer takes you through the principal, who is offering it and measurement realities.
The undecided voter wins elections. In this report, we focused on the undecided voter and their media consumption habits. Results reveal that TV is the clear way to reach the undecided voter and within TV – Cable rises to the top in what influences these election “deciders”.
This report takes an in-depth look at what media influences a voters’ decision making process from the beginning of a campaign all the way to the voting booth in both national and local community elections.
A ‘big picture’ look at the dramatic evolution in branded television video and primary role in the media lives of consumers. This report covers it all from share of grps to original programming to timeshifting – just to name a few.