Cross Platform

Timeshifting / DVR Usage

DVR penetration has reached its maturity; one in two households do not own a DVR. ‘Live’ TV is still the norm as three quarters of Primetime minutes (P18-49) are viewed live which is consistent across the age spectrum. This presentation provides an in-depth look at DVR households and the type of programming and genres which tend to be the most timeshifted.

Looking for more information on timeshifting? Check out our Cable Nation report:
Fast-Forward to DVR Facts

Delayed Viewing: A Look Inside the 7 Day Playback Window

Are viewers waiting longer to watch the programs on their DVR? As a result, is more viewing occurring outside the C3 advertiser window? This analysis explores timeshifting for the current season with a specific emphasis on days 4-7 of the playback window.

Video On Demand

VOD has grown substantially - now available in 60% of homes. Over the past year, the interface has improved and networks have populated content with recent telecasts. This document details VOD’s growth and how networks can now monetize their VOD content.