Timeshifting / DVR Usage
Although half of TV homes own a DVR, timeshifting continues to represent a relatively modest portion of total television viewing. This presentation provides an in-depth look at DVR households and the type of programming and genres which tend to be the most timeshifted.
Looking for more information on timeshifting? Check out our Cable Nation report:
Fast-Forward to DVR Facts
Are viewers waiting longer to watch the programs on their DVR? As a result, is more viewing occurring outside the C3 advertiser window? This analysis explores timeshifting for the current season with a specific emphasis on days 4-7 of the playback window.
Video On Demand
VOD has grown substantially - now available in 60% of homes. Over the past year, the interface has improved and networks have populated content with recent telecasts. This document details VOD’s growth and how networks can now monetize their VOD content.