Industry News

April 17th, 2014

FX's 'Fargo' Series Premieres to More Than 4 Million Viewers

The new FX series 'Fargo' delivered 4.15 million total viewers, including 1.79 million in the key 18-49 demo.

April 17th, 2014

Most TV Viewing Still Live, But Streaming, Video Gains Popularity

Nearly 90% of worldwide adult TV viewing continues to be live -- but with other TV-video platforms gaining steam.

April 14th, 2014

Yahoo! Rolls the Dice on TV

Yahoo! is looking for a buzz worthy TV show to excite advertisers and users about its brand. However they are finding producing quality original content is harder than it looks.

April 9th, 2014

Oxygen Adding Seven New Reality Shows

Oxygen is adding seven reality shows to its programming lineup as part of its effort to attract young women viewers

April 1st, 2014

The Walking Dead Gobbles Up TV Ratings Crown

Season 4 finale scares up an 8.0 in the dollar demo

March 27th, 2014

AMC's Upfront Slate: Network Takes a Crack at Scripted Comedy

Having established itself as the home of hit drama series like Mad Men, Breaking Bad and The Walking Dead, AMC is looking to crash its way into the comedy business.

March 25th, 2014

New Series 'Boss Hog' Premieres on Discovery Friday April 11 at 10pm

BOSS HOG, premiering on Discovery Friday April 11 at 10PM ET/PT, follows Brian "Pigman" Quaca and his crew as they take on Texas' wild hog problem, building his own "pig empire."

March 24th, 2014

Crashing Twitter

CAB CEO Sean Cunningham takes a look at "Lighting Up Twitter Every Night"

March 24th, 2014

USA Network Picks Up Two Drama Series

USA Network has ordered two medical dramas, including one from “Burn Notice” creator Matt Nix...

What’s New

Local Cable Myths

There are common local Cable myths spread in the marketplace regarding penetration, coverage and program ranking / quality. The purpose of this decklet is to lay to rest these antiquated notions with straight facts.

CAB Reflections

A new addition to the theCAB.tv, Reflections contains commentary and opinion pieces from the CAB.

Fast-Forward To DVR Insights

DVR penetration has reached its maturity; one in two households do not own a DVR.  ‘Live’ TV is still the norm as 75% of Primetime minutes (P18-49) are viewed live.  This presentation provides an in-depth look at DVR households and time-shifting.

The Age of Adults 50+ - A Powerful, Desirable Consumer

This report focuses on the economic, psychographic and media behaviors that have turned the Adult 50+ demographic, powered by alpha boomers, into a powerful, desirable consumer. In addition to the available Cable Nation report, click here for a more detailed analysis.

Cable v Newspaper – Read All About It!

Newspaper industry is in a steady decline with record number of print papers folding; readership down in both print & digital and frequency of newspapers printed dwindling. With the continued erosion of Newspapers, more and more consumers are turning to TV for their latest news. Learn all about the power of TV.

CAB’s 2014 Cable Network Profiles

Provides you with in-depth summaries of virtually all the national ad-supported cable networks. It contains concise listings that allow you to quickly reference advertising information about each network and their abilities to target desired audiences.