Industry News

April 23rd, 2015

A Man Discovers He's a Bot in This Amusing Warning About Click Fraud

CAB goes for humor to shine light on the epidemic

April 14th, 2015

Advertisers Need Attention Balance To Sell More Stuff

To sell more stuff now, advertisers need to use all the video options in balance.

April 1st, 2015

Mad Men Finale Sold Out on AMC

As AMC prepares to air the last episodes of Mad Men this weekend, the network says it has sold the last commercials for the show's finale.

What’s New

CAB Exclusive Interview: Are You a Bot?

The CAB has an exclusive interview with a man who has made a shocking discovery: he’s actually a bot.

Subscription Video On Demand (SVoD) – Who Are They & How Do They Differ?

Much has been written about SVoD in the past year. We put together this report to put it all in perspective and give you an overview of who these consumers are and how they differ.

Multi-Screen Insights

Time spent with digital video continues to grow but still only represents a nominal share of total video time. In fact, Television still commands over 9 out of 10 total video minutes across key advertiser targets and majority of their viewing is with LIVE TV.

Correcting Their Homework

Newly-launched website that analyzes research pieces distributed by internet media companies.

The Evolution of Social TV

The CAB’s comprehensive look at the Social TV landscape spans a Three Year time period and looks at the impact of Twitter on both TV Networks and their Programming.

The Power Of Professionally Produced Programming

This in-depth report looks at ad-supported TV’s superior content, reach and engagement advantage over YouTube.