Industry News

October 1st, 2014

Fox News Channel Claims a Cable Ratings Milestone

For the first time in more than a decade, Fox News Channel completed a quarter at No. 1 in cable.

September 24th, 2014

TruTV Slates New Premieres, Brand Campaign

As part of a brand overhaul, truTV will launch four new series at the end of October and preview another

September 23rd, 2014

'Fashion Police' Tribute to Joan Rivers Sets Record

A tribute to the late Joan Rivers by her show "Fashion Police" delivered a record audience for the show, with 1.1 million total viewers tuning in

What’s New

What’s Driving Digital

“Pure-play” internet brands have spent over $4 billion dollars on TV advertising in 2013 alone, a 37% increase over the last five years. This report looks at why these brands rely on television to achieve their goals.

Multiscreen Insights

Time spent with digital video grows but still only comprises a nominal share (0:35 with digital video v. 4:17 daily with TV screen among A18-34). Television continues to garner over 90% of total video time among key advertiser targets.

Competing With Broadcast

This presentation details how to compete with Broadcast and Cable’s advantages across various metrics: ratings, time spent, time-shifted viewing, online reach and in social media.

July-Dec 2014 Cable Net Promo Calendar

Provides a six month, at-a-glance listing of ad-supported network promotions that advertisers can tie-into locally.

2014 Elections: Cable’s Mid-Term Momentum

Cable is off to a hot start this election year with a 340% increase in political ads vs. 2010, much of which sourced from local broadcast. This report explores why there’s been such a dramatic shift towards cable TV

Social TV Recap – First Half 2014

The Social TV Quarterly Recap contains the CAB’s most requested social TV buzz slides and stats updated with quarterly data.