Industry News

August 21st, 2014

Creating Ads During the MTV Video Music Awards

Company executives say 35 to 40 people will work during the show in marketing on the fly with tasks like live commercials.

August 20th, 2014

FX Renews Drama Series After Show Sets Mark With the Channel's Most-Watched Premiere

FX picked up 'The Strain' for a second season, with the announcement coming midway through the show's first season.

August 20th, 2014

Halt and Catch Fire Gets Season 2

AMC has renewed the retro drama about PC pioneers for Season 2

August 15th, 2014

WGN America Continues String of Original Programs

Two new scripted dramas join expanding series slate

August 14th, 2014

Pivot's 'HitRECord on TV' Recieves an Emmy Award for Creative Achievement in Interactive Media - Social TV Experience

Year-old Pivot Receives First EMMY Award for the Critically Acclaimed Variety Series from Joseph Gordon-Levitt

What’s New

July-Dec 2014 Cable Net Promo Calendar

Provides a six month, at-a-glance listing of ad-supported network promotions that advertisers can tie-into locally.

2014 Elections: Cable’s Mid-Term Momentum

Cable is off to a hot start this election year with a 340% increase in political ads vs. 2010, much of which sourced from local broadcast. This report explores why there’s been such a dramatic shift towards cable TV

Social TV Recap – First Half 2014

The Social TV Quarterly Recap contains the CAB’s most requested social TV buzz slides and stats updated with quarterly data.

2014 Video Facts On The Go USB Flash Drive

This digital version is a collection of targeted charts from the 2014 Video Fact Book, highlighting Cable’s unique value to advertisers. This collection of over 40 PowerPoint charts were created on a white background so you can easily grab and paste into your existing presentations on the go.

A Snapshot of Multiscreen Insights - Infographic

Quarter after quarter, Television continues to garner over 90% of total video time. Time spent with the Television continues to grow – reaching an all time high of 159 hours for the month among Persons 2+. This infographic details Televisions strength among young and old.

Under vs. Overcounted: Cable vs. Internet

The closer you look, the better we get. The more measurement companies brighten their lights on audience - who's really viewing what, and how - the more compelling the cable proposition grows.