Industry News

October 28th, 2014

TruTV Goes for Laughs With 'Friends of the People'

TruTV's origina; sketch comedy show makes its debut

October 20th, 2014

WGN America triggers second season of 'Manhattan'

WGN America has renewed the 1940s atomic-bomb drama Manhattan for a second season.

October 9th, 2014

TV Spending Drives Website Traffic, Revenues

CAB-Commissioned 'What's Driving Digital' Research Finds Correlations

October 8th, 2014

AMC Orders Sixth Season Of 'The Walking Dead'

Cable's Top Series Renewed Ahead Of Season 5 Premiere

October 7th, 2014

For New Promos, Disney XD Turns to Street Artists and Art Toy Designers

Disney's ad-supported kids' network, Disney XD, is doing something particularly interesting this fall: putting up promos designed by some fairly cutting-edge artists from several different walks of life

October 6th, 2014

VH1 Total Primetime Viewership Grows 5% In The Third Quarter; Network Dominates Monday Nights As The #1 Cable Network Among W18-49 and W18-34

VH1 Total Primetime Viewership Grows 5% In The Third Quarter; Network Dominates Monday Nights As The #1 Cable Network Among Women 18-49 and Women 18-34; VH1's Live + 3 Ratings For Primetime Series Premieres During The Quarter Advance +22%

What’s New

The Value of Niche Cable Networks

This report explores the scale, growth and viewer engagement of niche cable networks from both a TV and digital perspective.

What’s Driving Digital

“Pure-play” internet brands have spent over $4 billion dollars on TV advertising in 2013 alone, a 37% increase over the last five years. This report looks at why these brands rely on television to achieve their goals.

Multiscreen Insights

Time spent with digital video grows but still only comprises a nominal share (0:35 with digital video v. 4:17 daily with TV screen among A18-34). Television continues to garner over 90% of total video time among key advertiser targets.

Competing With Broadcast

This presentation details how to compete with Broadcast and Cable’s advantages across various metrics: ratings, time spent, time-shifted viewing, online reach and in social media.

July-Dec 2014 Cable Net Promo Calendar

Provides a six month, at-a-glance listing of ad-supported network promotions that advertisers can tie-into locally.

2014 Elections: Cable’s Mid-Term Momentum

Cable is off to a hot start this election year with a 340% increase in political ads vs. 2010, much of which sourced from local broadcast. This report explores why there’s been such a dramatic shift towards cable TV