In the NewsMyth Busting: Millennials DO Respond To TV Advertising
Jan 27, 2012 There’s a lot of chatter about Gen Y’s receptiveness to TV advertising after comScore’s new whitepaper was summarized in Ad Age last week. But, two of those findings fall in the myth category, not fact. TRA Auto Ratings Enhance TV Targets
Jan 26, 2012 TRA Inc, the marketing analytics company that merges media and consumer purchasing data, has announced a deal with Experian Automotive, to create something called TV Auto Ratings. Sports TV Ads Solid, Cable Big WInner In 2011
Jan 25, 2012 Cable TV programmers as a group increased their media dollars substantially, improving to a 37.3% share of all sports national TV ad spending. Ad Industry Media Options Explode: From 8 In The 1970s To 100+ Today
Jan 27, 2012 One of the greatest challenges confronting the ad industry over the past several decades has been media fragmentation, but most agencies and advertisers typically think of it in terms of how it affects consumers – and their ability to reach them. Features2011 Ad Revenue Review
2011 was a strong year for Cable. As ratings and original programming investment grew, Advertisers continued to invest heavily into Cable TV. In 2011, ad revenue grew 4% to over $28 Billion – placing Top Spot in Television. 2012 Cable Net Promo Calendar
The 2012 January to June listing of ad-supported network promotions. Reaching Black Consumers
A Site to Help Marketers Appeal to African-Americans. Click here to access site 2012 TV Facts – Place Your Order Today!
CAB’s 2012 TV Facts is an effective pocket sized marketing tool that contains 120+ pages of up-to-date information on all major media; highlighting the distinguished value of Cable. Multi-Screen Insights
In spite of consumers embracing various video outlets, more and more time is spent watching Television each year – averaging about 2:43 more. This presentation covers who is driving Television's, online video’s and mobile video's growth. Cable Nation Report: Top 100 Programs
Are the "Top 100 Primetime" rated TV shows still relevant? Today, Top 100 programs represent only 4% of All Primetime programs. |
