The CAB is dedicated to providing advertisers and agencies with the most current, complete and actionable cable television media insights at the national, DMA and local levels.

We seek to definitively answer a broad range of advertiser and agency questions concerning cable television's media attributes both within the context of all other U.S. television options, as well as within the full range of media options in any given market.

Advertisers and agencies can expect not only unique trend line perspectives using the industry's syndicated media research data sources (Nielsen, etc.), but can also expect the CAB to take a leadership role in the underwriting of sophisticated original media/advertising research to answer the industry's toughest "unanswered" television media questions.

The CAB is committed to an on-going enabling/facilitator role towards establishing best practice/best standards for all involved in the buyer/seller dialogue. We continually seek opportunities to create initiatives that will improve trading conditions wherever/whenever necessary at the national, DMA and local levels.

Always looking to balance attention to current and future opportunities for advertisers and agencies in the evolving U.S. TV market, we have established areas of both insight leadership and best practice council in several critical areas including:

• Multicultural marketing and media strategies
• New advertising technologies
• Full EDI capabilities in the spot cable marketplace
• Future-forward council to syndicated media research providers

Advertising/media decision-makers can expect the CAB to provide expedient access to our insights, tools and services including:

• On-site media presentations
• Marketing and media research
• Major planning publications such as the annual Cable TV Facts and Cable Network Profiles
• Multicultural marketing and media updates
• Instant access to important planning data through CAB's www.theCAB.tv web site
• Marketing case studies
• Updates on ad-supported cable programming

ABOUT CAB MEMBERSHIP
 
CAB's member organizations include virtually all of the national and regional ad-supported cable networks; system operators and interconnects representing more than 90 percent of all U.S. cable subscribers; and suppliers to the cable advertising business.

All of these organizations actively work together through CAB to further increase awareness of the power of cable as an advertising medium; and to make cable an increasingly effective marketing environment for advertisers throughout the U.S.-nationally, regionally and locally.

Interested in joining the CAB as a member? Visit this page  for information on CAB membership.

For more information on cable advertising or CAB's mission, call us at 212.508.1200 or simply e-mail us with any questions.

To access CAB’s 990 form, click here.