Cabletelevision Advertising Bureau - Local Cable

CAB Cable Advertising Awards

Sat, 02 Apr 2011 16:43:50 UT

CAB & NCC Announce Creation of Local Posting Guidelines for Cable Advertising

Wed, 16 Apr 2008 03:55:00 UT

New York, NY – January 29, 2008 – The Cabletelevision Advertising Bureau (CAB) and National Cable Communications (NCC) today announced the creation of the first industry-wide standard framework for posting local cable television. The new posting standards will provide advertising agencies and advertisers, across all markets and all MSOs guidelines for posting local cable. This new document was developed in partnership with the American Association of Advertising Agencies (AAAA) Local Television Committee and has received their approval for use.

Diaries

Fri, 22 Feb 2008 22:47:04 UT

Local People Meters

Fri, 22 Feb 2008 22:46:53 UT

Local Cable Posting Guidelines

Fri, 22 Feb 2008 22:46:36 UT

Major Market Interconnects

Fri, 22 Feb 2008 19:37:16 UT

For national or local advertisers who are looking to reach consumers at the DMA/Spot Cable level; interconnects enable them to reach the right subscribers. Interconnects, which combine two or more local cable systems and distribute a program or commercial signal simultaneously, allow the advertiser to reach their target with only one buy, one commercial tap and one invoice. This section lists the main interconnects in the Top 50 DMAs.

Local Cable Avail Times

Fri, 22 Feb 2008 19:36:59 UT

Interested in learning networks allotted insertion times for local commercials, click here for a complete list of Ad-Supported Cable’s local avail times.

Local Cable FAQ's

Fri, 22 Feb 2008 19:36:28 UT

Not sure how many cable systems exist in the U.S. and what exactly is an interconnect? This section will answer your most frequently asked questions regarding local cable advertising.

Local Measurement

Fri, 22 Feb 2008 19:35:59 UT

At the local level, Nielsen measures television audiences using different methodologies depending on the market.

In the top markets (ranked 1-25), local people meters (LPM) are used to electronically capture both tuning and viewing. The LPM is considered the standard of measurement in the US today. See "Local People Meter Primer" to understand the advantages of LPMs in audience measurement.

In the next set of markets (ranked 26-56), set meters are used to capture set tuning continuously all year, while diaries are still mailed out during sweeps to capture demographics (who is watching). These two methods (what and who) are joined together to develop audience estimates in these markets. See "Buying in Meter-Diary Markets" for more information.

In the smallest markets (currently markets ranked above #57) diaries are sent out four times a year during "sweep" months. The broadcasters tend to schedule premieres, specials and original programming during these "sweep" periods, and this "hyped" data is used for buying and selling the rest of the year. Diaries are used to collect both viewing (who) and tuning (how many people) to programs and networks. The diary is the least accurate collection method. On average diaries under-report demo audiences 10-25%. See "Buying in a Diary-only Market" for more information.

Buying in a Diary-only Market
Buying in Meter-Diary Markets
Local People Meter Primer
LPM Roll-Out Schedule
Local Posting Guidelines

Regional Cable Directory

Fri, 22 Feb 2008 19:35:38 UT

Use this tool to browse a directory of the major regional cable news & sports networks by state. Each directory listing contains a brief network profile along with contact information.

Cable Systems Directory

Fri, 22 Feb 2008 19:34:19 UT

There are thousands of local cable systems in the U.S. To simplify the process of locating specific cable systems, we have created a browsable, online directory that allows you to quickly find local cable systems in various markets of interest.

Local Cable

Thu, 24 Jan 2008 04:48:37 UT

2006 Network Profiles book

Wed, 27 Sep 2006 16:00:00 UT

The Local People Meter - The Game Changer

Mon, 14 Aug 2006 16:00:00 UT

Regional Cable Network Directory

Mon, 14 Aug 2006 16:00:00 UT