Mar 29, 2015 Local People Meters


Local People Meters are advanced electronic devices that continuously record television viewing behavior in real time all year long. The meters which are replacing the paper diary system, accurately record who is watching what programs, and allows the measurement of various kinds of TV viewing activities, including broadcast and cable television, mobile video devices, video games, digital video recorders, video on demand and other timeshifting. By 2011, Nielsen will have introduced Local People Meters to a total 56 markets – about 70% of U.S. households.

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