A Perfect Ending......For The Giants (SuperBowl XLII)

The New York Giants' thrilling win over New England was the most-watched Super Bowl ever with 97.5 million viewers. 

Sunday's game had roughly all the ingredients: a tight contest with an exciting finish involving a team that was attempting to make history as the NFL's first unbeaten team since 1972. 

The Patriots were 18-0 and were trying to win their fourth Super Bowl in seven years but the Giants defensive front dominated most of the game. Throughout the game, the teams were never separated by more than a touchdown. 

For the Patriots the perfect season came undone as Eli Manning brought the New York Giants to a stunning win and ended the New England Patriots' quest to become the first NFL team to go 19-0. Manning's 13-yard touchdown pass to wide receiver Burress with only seconds remaining gave the Giants a stunning 17-14 victory at University of Phoenix Stadium. 

The halftime show didn't disappoint as well as Tom Petty and the Heartbreakers kept the audience moving and singing along. 

So what about the ads? Humor was top draw. With Super Bowl being the most watched night of the year - these 30-second slots demand a premium - with some estimated at more than $2.7 million. 

Meanwhile, a separate survey from TiVo Inc., makers of digital video recorders, found that the E-Trade ad showing a baby talking about stock deals - and spitting up at the end - was the most-watched commercial during the game. 

The Giants-Patriots game's actual rating (43.1 rating, 65 share) was the highest for any Super Bowl since 1997. That means 43 percent of the nation's TV sets were tuned in to the game, and 65 percent of the TV sets that were turned on were watching football. There was an influx of Adults 18-24 this year v. last year's game as ratings shot up 20% and 16% among F18-24 and M18-24, respectively. Ad-Supported Cable held its own during the most watched night of the week with more M18-49 tuning to Cable for a variety of programming choices. 

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