Cable’s Reigns At The Emmy’s – Taking Home The Most Awards
At the 62nd Annual Primetime Emmy Awards, Jimmy Fallon helped net the ceremony a slightly higher number of viewers than last year. The former SNL star and host of NBC’s Late Night with Jimmy Fallon demonstrated that the job was all about entertainment.
Starting off with a "gleeful" musical number, Fallon took on the persona of Bruce Springsteen and belted out "Born To Run." His "E" (for Emmy) Street band was an eclectic mix of TV stars. To keep things moving for the next three hours, Fallon had humorous intros and funny bits that actually worked.
The 2010 Emmy Awards also featured many new shows and people in their nominations, which might have helped increase the ratings. This year, the ceremony was held in August so that it would not have to compete directly with the National Football League.
This year’s Emmy’s which aired on NBC garnered a 14.1 HH share – up slightly over last year. Across the three main advertiser targets, share levels grew, especially among P18-34 which experienced an 8.4% gain. Looking at ratings, Emmy’s performed really well with the younger audience - P2-17 as P2-11 and P12-17 ratings jumped 57% and 47%, respectively. Ad-Supported Cable held its own this night, earning double digit gains – propelling shares to highest share levels to date. Viewers turned to Cable for entertainment and information, propelling ratings’ across the board, especially among P2-11 and P35-49.
Awards celebrating excellence in Television were handed out. And no one can deny the talent behind the shows that were honored. Cable’s original programming took in 52 Emmy Awards (20 for Ad-Supported and 32 for Pay). Broadcast took home 47 followed by PBS with 7 (includes Creative Arts Awards).
Top honors went to AMC’s Mad Men for Outstanding Drama Series and Outstanding Writing for a Drama Series. AMC’s Breaking Bad won the network two more awards in Outstanding Lead Actor and Supporting Actor in Drama Series. Bravo’s Top Chef took home Outstanding Reality program; Kyra Sedgwick of TNT’s The Closer won Outstanding Lead Actress in a Drama Series. Comedy Central’s The Daily Show with Jon Stewart won Outstanding variety, music or comedy series to just name a few.
Cable networks record investments will continue to result in a wealth of top-tier, award winning original content. And this original programming will continue to win the hearts of the viewers and critical acclaim.
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