Cable Is Fueling TV’s Ad Revenue – up 36% in 1Q11

Cable fueled Television's First Quarter 2011 growth. English Ad-Supported Cable's 36% revenue gain offset Broadcasts' 9% loss – driving entire TV medium to a 10% gain. Cable's share of total TV revenue increased to 35% - on par with Total Broadcast.

Total Cable TV Network TV Spanish Lang Cable TV Spanish Lang Network TV Spot TV Syndicated TV
(OOO) (OOO) (OOO) (OOO) (OOO) (OOO) (OOO)
1Q - 11 $24,039,225.4 $8,231,260.0 $7,021,438.5 $158,529.9 $1,452,321.4 $6,576,025.5 $599,650.2
1Q - 10 $21,860,246.5 $6,052,797.0 $7,675,118.5 $149,888.9 $1,487,629.6 $5,917,396.5 $577,415.9
% Diff 10% 36% -9% 6% -2% 11% 4%

Spanish Lang Spanish Lang
Cable TV Network TV Cable TV Network TV Spot TV Syndicated TV
Share of Total Share of Total Share of Total Share of Total Share of Total Share of Total
1Q - 11 34% 29% 1% 6% 27% 2%
1Q - 10 28% 35% 1% 7% 27% 3%
Source: Ad Views.



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