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2013 Industry Snapshots
Cable Nation Report: Top 100 Primetime Programs
The numbers are in and the Top 100 broadcast primetime programs continue to lose viewers while more people are tuning in to Cable. Get the facts on what the ratings really mean when it comes to reaching your targets.
Widening The Gap Between Time Spent v. Ad Spend
Gap between ad investments and media consumption continues to grow – especially among Television as share of ad spend lags consumers share of time spent with the medium.
Multi-Screen Insights 3Q12
In spite of usage consumption growing among various video outlets, Television remains the video king. Time spent watching Television continues to dominate across the board with mobile/internet video barely comprising 4% of total video time. This presentation covers who is driving Television's, online video’s and mobile video's growth.
Cable’s Original Programming Propelling Growth
Over the past decade, number of Cable original programming has doubled - propelling Ad-Supported Cable's growth. Networks continue to invest heavily into their programming with a record $27 billion slated for this year.
Multi-Screen Insights – 4Q12
Viewing is growing as people are extending their viewing hours throughout the days. Time spent watching Television continues to dominate across the board with mobile/internet video barely comprising 4% of total video time. This presentation covers who is driving Television's, online video’s and mobile video's growth. '12 Ratings Snapshots '11 Ratings Snapshots '10 Ratings Snapshots '09 Ratings Snapshots '08 Ratings Snapshots |