Week 1 of the 2007/08 Season (9/24- 9/30/07)

*Live+SD viewing estimates.

Primetime:

This week marks the beginning of the 07/08 Season with Ad-Supported Cable capturing 52.3% of total TV viewing - outpacing the Broadcast Seven by 10.1 share points. Ad-Supported Cable's viewership experienced a slight decline in household viewership.

As Cable continues to deliver top notch programming and puts consumers in control by offering them a range of flexible options to serve their entertainment and information needs, there is no question that Cable will continue to flourish.


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Total Day:

Ad-Supported Cable delivered 20.9 million homes in its first week of 07/08 Season on a Total Day basis - generating a 22.2 spread with Broadcasts' Big Four.


Download Total Day Spreadsheet


Download Total Day PowerPoint

Source: Nielsen Galaxy.

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