Week 11 of the 2007/08 Season (12/03- 12/09/07)
*Live+SD viewing estimates.
In its 11th week of the 07/08 Season, Ad-Supported Cable captured 60.8% of total TV viewing - outpacing the Broadcast Seven by 25.4 share points. Ad-Supported Cable's viewership grew 3,124,000 homes from year ago to an impressive 42.4 million.
As Cable continues to deliver top notch programming and puts consumers in control by offering them a range of flexible options to serve their entertainment and information needs, there is no question that Cable will continue to flourish.
Ad-Supported Cable delivered 23.1 million homes in its eleventh week of 07/08 Season on a Total Day basis - generating a 27.3 spread with Broadcasts' Big Four.
Source: Nielsen Galaxy.
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