Week 12 of the 2007/08 Season (12/10- 12/16/07)

*Live+SD viewing estimates.

Primetime:

In its 12th week of the 07/08 Season, Ad-Supported Cable captured 59.5% of total TV viewing - outpacing the Broadcast Seven by 23.7 share points. Ad-Supported Cable's viewership grew 2,076,000 homes from year ago to an impressive 40.9 million.

As Cable continues to deliver top notch programming and puts consumers in control by offering them a range of flexible options to serve their entertainment and information needs, there is no question that Cable will continue to flourish.


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Total Day:

Ad-Supported Cable delivered 23.0 million homes in its twelfth week of 07/08 Season on a Total Day basis - generating a 26.8 spread with Broadcasts' Big Four.


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Source: Nielsen Galaxy.

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