Week 16 of the 2007/08 Season (1/7- 1/13/08)

*Live+SD viewing estimates.

Primetime:

In its 16th week of the 07/08 Season, Ad-Supported Cable captured 55.4% of total TV viewing - outpacing the Broadcast Seven by 14.3share points. Ad-Supported Cable's viewership grew 1,563,000 homes from year ago to 39.2 million.

As Cable continues to deliver top notch programming and puts consumers in control by offering them a range of flexible options to serve their entertainment and information needs, there is no question that Cable will continue to flourish.


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Total Day:

Ad-Supported Cable delivered 22.5 million homes in its sixteenth week of 07/08 Season on a Total Day basis - generating a 22.9 spread with Broadcasts' Big Four.


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Source: Nielsen Galaxy.

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