Week 18 of the 2007/08 Season (1/21- 1/27/08)
*Live+SD viewing estimates.
Primetime: In its 18th week of the 07/08 Season, Ad-Supported Cable captured 58.6% of total TV viewing - outpacing the Broadcast Seven by an amazing 23.6 share points. Ad-Supported Cable's viewership grew 2,248,000 homes from year ago to 41.1 million.
As Cable continues to deliver top notch programming and puts consumers in control by offering them a range of flexible options to serve their entertainment and information needs, there is no question that Cable will continue to flourish.
Total Day: Ad-Supported Cable delivered 24.1 million homes in its eighthteenth week of 07/08 Season on a Total Day basis - generating a 29.6 spread with Broadcasts' Big Four.
Source: Nielsen Galaxy. |
