Week 2 of the 2007/08 Season (10/01- 10/07/07)

*Live+SD viewing estimates.

Primetime:

In its 2nd week of the 07/08 Season, Ad-Supported Cable siezed 55.0% of total TV viewing - outpacing the Broadcast Seven by 14.1 share points. Ad-Supported Cable's viewership continued to grow to an impressive 37.4 million homes.

As Cable continues to deliver top notch programming and puts consumers in control by offering them a range of flexible options to serve their entertainment and information needs, there is no question that Cable will continue to flourish.


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Total Day:

Ad-Supported Cable delivered 21.2 million homes in its second week of 07/08 Season on a Total Day basis - generating a 24.3 spread with Broadcasts' Big Four.


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Source: Nielsen Galaxy.

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