Week 20 of the 2007/08 Season (2/04- 2/10/08)

*Live+SD viewing estimates.

Primetime:

In its 20th week of the 07/08 Season, Ad-Supported Cable captured 57.4% of total TV viewing - outpacing the Broadcast Seven by an amazing 21.3 share points. Ad-Supported Cable's viewership grew 3,728,000 homes from year ago to 40.2 million.

As Cable continues to deliver top notch programming and puts consumers in control by offering them a range of flexible options to serve their entertainment and information needs, there is no question that Cable will continue to flourish.


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Total Day:

Ad-Supported Cable delivered 23.1 million homes in its twentieth week of 07/08 Season on a Total Day basis - generating a 27.2 spread with Broadcasts' Big Four.


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Source: Nielsen Galaxy.

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