Week 23 of the 2007/08 Season (2/25- 3/02/08)
*Live+SD viewing estimates.
In its 23rd week of the 07/08 Season, Ad-Supported Cable captured 56.7% of total TV viewing - outpacing the Broadcast Seven by 20.3 share points. Ad-Supported Cable's viewership grew 2,570,000 homes from year ago to 39.1 million.
As Cable continues to deliver top notch programming and puts consumers in control by offering them a range of flexible options to serve their entertainment and information needs, there is no question that Cable will continue to flourish.
Ad-Supported Cable delivered 22.6 million homes in its twenty-third week of 07/08 Season on a Total Day basis - generating a 27.0 spread with Broadcasts' Big Four.
Source: Nielsen Galaxy.
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