Week 26 of the 2007/08 Season (3/17 - 3/23/08)

*Live+SD viewing estimates.


In its 26th week of the 07/08 Season, Ad-Supported Cable captured 56.1% of total TV viewing - outpacing the Broadcast Seven by 19.2 share points. Ad-Supported Cable's viewership grew 891,000 homes from year ago to 37.9 million.

As Cable continues to deliver top notch programming and puts consumers in control by offering them a range of flexible options to serve their entertainment and information needs, there is no question that Cable will continue to flourish.

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Total Day:

Ad-Supported Cable delivered 22.2 million homes in its twenty-sixth week of 07/08 Season on a Total Day basis - generating a 27.6 spread with Broadcasts' Big Four.

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Source: Nielsen Galaxy.

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