Week 27 of the 2007/08 Season (3/24 - 3/30/08)

*Live+SD viewimg estimates.


In its 27th week of the 07/08 Season, Ad-Supported Cable captured 56.7% of total TV viewimg - outpacimg the Broadcast Seven by 19.5 share points. Ad-Supported Cable's viewership grew 2,376,000 homes from year ago to 38.7 million.

As Cable continues to deliver top notch programmimg and puts consumers in control by offerimg them a range of flexible options to serve their entertainment and information needs, there is no question that Cable will continue to flourish.

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Total Day:

Ad-Supported Cable delivered 22.6 million homes in its twenty-seventh week of 07/08 Season on a Total Day basis - generatimg a 28.7 spread with Broadcasts' Big Four.

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Source: Nielsen Galaxy.

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