Week 28 of the 2007/08 Season (3/31 - 4/06/08)

*Live+SD viewing estimates.

Primetime:
In its 28th week of the 07/08 Season, Ad-Supported Cable captured 57.7% of total TV viewing - outpacing the Broadcast Seven by 21.75 share points. Ad-Supported Cable's viewership grew 3,337,000 homes from year ago to 39.3 million.

Week 28 of the 2007/08 Season (3/31 - 4/06/08)

As Cable continues to deliver top notch programming and puts consumers in control by offering them a range of flexible options to serve their entertainment and information needs, there is no question that Cable will continue to flourish.

Total Day:
Ad-Supported Cable delivered 22.5 million homes in its twenty-eighth week of 07/08 Season on a Total Day basis - generating a 29.0 spread with Broadcasts' Big Four.

Source: Nielsen Galaxy.

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