Week 28 of the 2007/08 Season (3/31 - 4/06/08): Cabletelevision Advertising Bureau

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Week 28 of the 2007/08 Season (3/31 - 4/06/08)

*Live+SD viewing estimates.

Primetime:
In its 28th week of the 07/08 Season, Ad-Supported Cable captured 57.7% of total TV viewing - outpacing the Broadcast Seven by 21.75 share points. Ad-Supported Cable's viewership grew 3,337,000 homes from year ago to 39.3 million.

Week 28 of the 2007/08 Season (3/31 - 4/06/08)

As Cable continues to deliver top notch programming and puts consumers in control by offering them a range of flexible options to serve their entertainment and information needs, there is no question that Cable will continue to flourish.

Download Week 28 Primetime PowerPoint (254 KB)

Download Week 28 Primetime Spreadsheet (29 KB)

Total Day:
Ad-Supported Cable delivered 22.5 million homes in its twenty-eighth week of 07/08 Season on a Total Day basis - generating a 29.0 spread with Broadcasts' Big Four.

Download Week 28 Total Day Spreadsheet (30 KB)

Download Week 28 Total Day PowerPoint (257 KB)

Source: Nielsen Galaxy.