Week 29 of the 2007/08 Season (4/07 - 4/13/08): Cabletelevision Advertising Bureau

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Week 29 of the 2007/08 Season (4/07 - 4/13/08)

*Live+SD viewing estimates.

Primetime:
In its 29th week of the 07/08 Season, Ad-Supported Cable captured 57.7% of total TV viewing - outpacing the Broadcast Seven by 21.1 share points. Ad-Supported Cable's viewership grew 2,105,000 homes from year ago to 39.4 million.

Week 29 of the 2007/08 Season (4/07 - 4/13/08)

As Cable continues to deliver top notch programming and puts consumers in control by offering them a range of flexible options to serve their entertainment and information needs, there is no question that Cable will continue to flourish.

Download Week 29 Primetime PowerPoint (245 KB)

Download Week 29 Primetime Spreadsheet (29 KB)

Total Day:
Ad-Supported Cable delivered 22.4 million homes in its twenty-ninth week of 07/08 Season on a Total Day basis - generating a 28.5 spread with Broadcasts' Big Four.

Download Week 29 Total Day PowerPoint (242 KB)

Download Week 29 Total Day Spreadsheet (30 KB)

Source: Nielsen Galaxy.