Week 3 of the 2007/08 Season (10/08- 10/14/07)
*Live+SD viewing estimates.
Primetime: In its 3rd week of the 07/08 Season, Ad-Supported Cable captured 53.7% of total TV viewing - outpacing the Broadcast Seven by 11.4 share points. Ad-Supported Cable's viewership continued to grow to an amazing 36.9 million homes.
As Cable continues to deliver top notch programming and puts consumers in control by offering them a range of flexible options to serve their entertainment and information needs, there is no question that Cable will continue to flourish.
Total Day: Ad-Supported Cable delivered 21.1 million homes in its third week of 07/08 Season on a Total Day basis - generating a 22.8 spread with Broadcasts' Big Four.
Source: Nielsen Galaxy. |
