Week 30 of the 2007/08 Season (4/14 - 4/20/08)

*Live+SD viewing estimates.

In its 30th week of the 07/08 Season, Ad-Supported Cable captured 59.5% of total TV viewing - outpacing the Broadcast Seven by 24.8 share points. Ad-Supported Cable's viewership grew 2,662,000 homes from year ago to 39.8 million.

Week 30 - 08

As Cable continues to deliver top notch programming and puts consumers in control by offering them a range of flexible options to serve their entertainment and information needs, there is no question that Cable will continue to flourish.

Total Day:
Ad-Supported Cable delivered 22.3 million homes in its thirtieth week of 07/08 Season on a Total Day basis - generating a 30.8 spread with Broadcasts' Big Four.

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