Week 30 of the 2007/08 Season (4/14 - 4/20/08): Cabletelevision Advertising Bureau

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Week 30 of the 2007/08 Season (4/14 - 4/20/08)

*Live+SD viewing estimates.

Primetime:
In its 30th week of the 07/08 Season, Ad-Supported Cable captured 59.5% of total TV viewing - outpacing the Broadcast Seven by 24.8 share points. Ad-Supported Cable's viewership grew 2,662,000 homes from year ago to 39.8 million.

As Cable continues to deliver top notch programming and puts consumers in control by offering them a range of flexible options to serve their entertainment and information needs, there is no question that Cable will continue to flourish.

Download Week 30 Primetime PowerPoint (244 KB)

Download Week 30 Primetime Spreadsheet (29 KB)

Total Day:
Ad-Supported Cable delivered 22.3 million homes in its thirtieth week of 07/08 Season on a Total Day basis - generating a 30.8 spread with Broadcasts' Big Four.

Download Week 30 Total Day Spreadsheet (30 KB)

Download Week 30 Total Day Powerpoint (244 KB)