Week 31 of the 2007/08 Season (4/21 - 4/27/08)

*Live+SD viewing estimates.

Primetime:
In its 31st week of the 07/08 Season, Ad-Supported Cable captured 58.8% of total TV viewing - outpacing the Broadcast Seven by 22.0 share points. Ad-Supported Cable's viewership grew an amazing 4,434,000 homes from year ago to 39.6 million.

Week 31 - 08

As Cable continues to deliver top notch programming and puts consumers in control by offering them a range of flexible options to serve their entertainment and information needs, there is no question that Cable will continue to flourish.

Total Day:
Ad-Supported Cable delivered 22.5 million homes in its thirty-first week of 07/08 Season on a Total Day basis - generating a 30.4 spread with Broadcasts' Big Four.

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