*Live+SD viewing estimates.

Primetime:
In its 33rd week of the 07/08 Season, Ad-Supported Cable captured 56.7% of total TV viewing - outpacing the Broadcast Seven by 18.4 share points. Ad-Supported Cable's viewership grew an amazing 4,144,000 homes from year ago to 37.6 million.

As Cable continues to deliver top notch programming and puts consumers in control by offering them a range of flexible options to serve their entertainment and information needs, there is no question that Cable will continue to flourish.

Total Day:
Ad-Supported Cable delivered 21.7 million homes in its thirty-third week of 07/08 Season on a Total Day basis - generating a 28.5 spread with Broadcasts' Big Four.