Week 34 of the 2007/08 Season (5/12 - 5/18/08)

*Live+SD viewing estimates.

In its 34th week of the 07/08 Season, Ad-Supported Cable captured 57.0% of total TV viewing - outpacing the Broadcast Seven by 19.9 share points. Ad-Supported Cable's viewership grew 3,288,000 homes from year ago to 38.0 million.


As Cable continues to deliver top notch programming and puts consumers in control by offering them a range of flexible options to serve their entertainment and information needs, there is no question that Cable will continue to flourish.

Total Day:
Ad-Supported Cable delivered 21.9 million homes in its thirty-fourth week of 07/08 Season on a Total Day basis - generating a 28.6 spread with Broadcasts' Big Four.

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