*Live+SD viewing estimates.

Primetime:
In its 36^th week of the 07/08 Season, Ad-Supported Cable captured 64.2% of total TV viewing – outpacing the Broadcast Seven by an amazing 36.3 share points. Ad-Supported Cable’s viewership grew 1,612,000 homes from year ago to 41.2 million.

As Cable continues to deliver top notch programming and puts consumers in control by offering them a range of flexible options to serve their entertainment and information needs, there is no question that Cable will continue to flourish.

Total Day:

Ad-Supported Cable delivered 23.4 million homes in its thirty-sixth week of 07/08 Season on a Total Day basis - generating a 36.8 spread with Broadcasts’ Big Four.