*Live+SD viewing estimates.

Primetime:
In its 37^th week of the 07/08 Season, Ad-Supported Cable captured 61.7% of total TV viewing – outpacing the Broadcast Seven by 32.2 share points. Ad-Supported Cable’s viewership grew 640,000 homes from year ago to 39.4 million.

As Cable continues to deliver top notch programming and puts consumers in control by offering them a range of flexible options to serve their entertainment and information needs, there is no question that Cable will continue to flourish.

Total Day:

Ad-Supported Cable delivered 22.6 million homes in its thirty-seventh week of 07/08 Season on a Total Day basis - generating a 33.6 spread with Broadcasts’ Big Four.