Week 38 of the 2007/08 Season (6/9 - 6/15/08)

*Live+SD viewing estimates.

In its 38th week of the 07/08 Season, Ad-Supported Cable captured 59.5% of total TV viewing – outpacing the Broadcast Seven by 28.0 share points. Ad-Supported Cable’s viewership grew 463,000 homes from year ago to 37.2 million.


As Cable continues to deliver top notch programming and puts consumers in control by offering them a range of flexible options to serve their entertainment and information needs, there is no question that Cable will continue to flourish.

Total Day:

Ad-Supported Cable delivered 22.0 million homes in its thirty-eighth week of 07/08 Season on a Total Day basis - generating a 31.9 spread with Broadcasts’ Big Four.

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