Week 38 of the 2007/08 Season (6/9 - 6/15/08): Cabletelevision Advertising Bureau

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Week 38 of the 2007/08 Season (6/9 - 6/15/08)

*Live+SD viewing estimates.

Primetime:
In its 38^th week of the 07/08 Season, Ad-Supported Cable captured 59.5% of total TV viewing – outpacing the Broadcast Seven by 28.0 share points. Ad-Supported Cable’s viewership grew 463,000 homes from year ago to 37.2 million.

As Cable continues to deliver top notch programming and puts consumers in control by offering them a range of flexible options to serve their entertainment and information needs, there is no question that Cable will continue to flourish.

Week 38 Primetime Excel (27 KB)

Week 38 Primetime PowerPoint (249 KB)

Total Day:

Ad-Supported Cable delivered 22.0 million homes in its thirty-eighth week of 07/08 Season on a Total Day basis - generating a 31.9 spread with Broadcasts’ Big Four.

Week 38 Total Day PowerPoint (249 KB)

Week 38 Total Day Excel (28 KB)