*Live+SD viewing estimates.

Primetime:
In its 40^th week of the 07/08 Season, Ad-Supported Cable captured 61.4% of total TV viewing – outpacing the Broadcast Seven by 33.2 share points. Ad-Supported Cable’s viewership grew 115,000 homes from year ago to 38 million.

As Cable continues to deliver top notch programming and puts consumers in control by offering them a range of flexible options to serve their entertainment and information needs, there is no question that Cable will continue to flourish.

Total Day:

Ad-Supported Cable delivered 22.3 million homes in its fortieth week of 07/08 Season on a Total Day basis - generating a 35.3 spread with Broadcasts’ Big Four.