Week 40 of the 2007/08 Season (6/23 - 6/29/08)

*Live+SD viewing estimates.

In its 40th week of the 07/08 Season, Ad-Supported Cable captured 61.4% of total TV viewing – outpacing the Broadcast Seven by 33.2 share points. Ad-Supported Cable’s viewership grew 115,000 homes from year ago to 38 million.


As Cable continues to deliver top notch programming and puts consumers in control by offering them a range of flexible options to serve their entertainment and information needs, there is no question that Cable will continue to flourish.

Total Day:

Ad-Supported Cable delivered 22.3 million homes in its fortieth week of 07/08 Season on a Total Day basis - generating a 35.3 spread with Broadcasts’ Big Four.

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