*Live+SD viewing estimates.

Primetime:
In its 41^st week of the 07/08 Season, Ad-Supported Cable captured 61.2% of total TV viewing – outpacing the Broadcast Seven by 33.8 share points. Ad-Supported Cable’s viewership experienced a slight decline in household viewership since 12/07.

As Cable continues to deliver top notch programming and puts consumers in control by offering them a range of flexible options to serve their entertainment and information needs, there is no question that Cable will continue to flourish.

Total Day:

Ad-Supported Cable delivered 22.2 million homes in its forty-first week of 07/08 Season on a Total Day basis - generating a 36.4 spread with Broadcasts’ Big Four.