Week 42 of the 2007/08 Season (7/07 - 7/13/08)
*Live+SD viewing estimates.

Primetime:
In its 42^nd week of the 07/08 Season, Ad-Supported Cable captured 61.5% of total TV viewing – outpacing the Broadcast Seven by 33.3 share points.  Ad-Supported Cable’s viewership grew 833,000 homes from year ago to 38.3 million.

As Cable continues to deliver top notch programming and puts consumers in control by offering them a range of flexible options to serve their entertainment and information needs, there is no question that Cable will continue to flourish.

Total Day:

Ad-Supported Cable delivered 22.3 million homes in its forty-second week of 07/08 Season on a Total Day basis - generating a 35.4 spread with Broadcasts’ Big Four.