Week 43 of the 2007/08 Season (7/14 - 7/20/08)
*Live+SD viewing estimates.

Primetime:
In its 43^rd week of the 07/08 Season, Ad-Supported Cable captured 62.0% of total TV viewing – outpacing the Broadcast Seven by 33.8 share points.  Ad-Supported Cable’s viewership grew 598,000 homes from year ago to 38.2 million.

As Cable continues to deliver top notch programming and puts consumers in control by offering them a range of flexible options to serve their entertainment and information needs, there is no question that Cable will continue to flourish.

Total Day:

Ad-Supported Cable delivered 22.3 million homes in its forty-third week of 07/08 Season on a Total Day basis - generating a 35.2 spread with Broadcasts’ Big Four.