Week 44 of the 2007/08 Season (7/21- 7/27/08): Cabletelevision Advertising Bureau

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Week 44 of the 2007/08 Season (7/21- 7/27/08)

*Live+SD viewing estimates.

Primetime:
In its 44^th week of the 07/08 Season, Ad-Supported Cable captured 63.7% of total TV viewing – outpacing the Broadcast Seven by 38.1 share points. Ad-Supported Cable’s viewership grew 1,224,000 homes from year ago to 39.5 million.

As Cable continues to deliver top notch programming and puts consumers in control by offering them a range of flexible options to serve their entertainment and information needs, there is no question that Cable will continue to flourish.

Week 44 Primetime PowerPoint (245 KB)

Week 44 Primetime Excel (27 KB)

Total Day:

Ad-Supported Cable delivered 22.7 million homes in its forty-fourth week of 07/08 Season on a Total Day basis - generating a 37.0 spread with Broadcasts’ Big Four.

Week 44Total Day PowerPoint (244 KB)

Week 44 Total Day Excel (28 KB)