Week 44 of the 2007/08 Season (7/21- 7/27/08)

*Live+SD viewing estimates.

Primetime:
In its 44th week of the 07/08 Season, Ad-Supported Cable captured 63.7% of total TV viewing – outpacing the Broadcast Seven by 38.1 share points.  Ad-Supported Cable’s viewership grew 1,224,000 homes from year ago to 39.5 million.

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As Cable continues to deliver top notch programming and puts consumers in control by offering them a range of flexible options to serve their entertainment and information needs, there is no question that Cable will continue to flourish.

Total Day:

Ad-Supported Cable delivered 22.7 million homes in its forty-fourth week of 07/08 Season on a Total Day basis - generating a 37.0 spread with Broadcasts’ Big Four.

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