Week 45 of the 2007/08 Season (7/28- 8/3/08): Cabletelevision Advertising Bureau

Home > Measurement Insights > Weekly Measurements > 07/08 Weekly Audience Measures

Week 45 of the 2007/08 Season (7/28- 8/3/08)

*Live+SD viewing estimates.

Primetime:
In its 45^th week of the 07/08 Season, Ad-Supported Cable captured 65.0% of total TV viewing – outpacing the Broadcast Seven by 39.4 share points. Ad-Supported Cable’s viewership grew 1,588,000 homes from year ago to 40.5 million.

As Cable continues to deliver top notch programming and puts consumers in control by offering them a range of flexible options to serve their entertainment and information needs, there is no question that Cable will continue to flourish.

Week 45 Primetime PowerPoint (246 KB)

Week 45 Primetime Excel (27 KB)

Total Day:

Ad-Supported Cable delivered 23.1 million homes in its forty-fifth week of 07/08 Season on a Total Day basis - generating a 38.1 spread with Broadcasts’ Big Four.

Week 45 Total Day PowerPoint (244 KB)

Week 45 Total Day Excel (28 KB)