Week 45 of the 2007/08 Season (7/28- 8/3/08)

*Live+SD viewing estimates.

Primetime:
In its 45th week of the 07/08 Season, Ad-Supported Cable captured 65.0% of total TV viewing – outpacing the Broadcast Seven by 39.4 share points.  Ad-Supported Cable’s viewership grew 1,588,000 homes from year ago to 40.5 million.

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As Cable continues to deliver top notch programming and puts consumers in control by offering them a range of flexible options to serve their entertainment and information needs, there is no question that Cable will continue to flourish.

Total Day:

Ad-Supported Cable delivered 23.1 million homes in its forty-fifth week of 07/08 Season on a Total Day basis - generating a 38.1 spread with Broadcasts’ Big Four.

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