Week 46 of the 2007/08 Season (8/4- 8/10/08)


*Live+SD viewing estimates.


In its 46th week of the 07/08 Season, Ad-Supported Cable captured 57.5% of total TV viewing – outpacing the Broadcast Seven by 23.6 share points.  Ad-Supported Cable experienced a decline in household viewership while Broadcasts gain was primarily driven by NBC’s Olympic Opening Ceremony and games.

Total Day:

Ad-Supported Cable delivered 22.1 million homes in its forty-sixth week of 07/08 Season on a Total Day basis - generating a 28.2 spread with Broadcasts’ Big Four.

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