Week 47 of the 2007/08 Season (8/11-8/17/08)

*Live+SD viewing estimates.

Primetime:
In its 47th week of the 07/08 Season, Ad-Supported Cable captured 52.3% of total TV viewing – outpacing the Broadcast Seven by 10.8 share points.  Ad-Supported Cable experienced a decline in household viewership again this week, while Broadcasts gain was totally driven by NBC’s Olympic Games.

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As Cable continues to deliver top notch programming and puts consumers in control by offering them a range of flexible options to serve their entertainment and information needs, there is no question that Cable will continue to flourish.

Total Day:

Ad-Supported Cable delivered 21.3 million homes in its forty-seventh week of 07/08 Season on a Total Day basis - generating a 20.9 spread with Broadcasts’ Big Four.

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