Week 47 of the 2007/08 Season (8/11-8/17/08)

*Live+SD viewing estimates.

In its 47th week of the 07/08 Season, Ad-Supported Cable captured 52.3% of total TV viewing – outpacing the Broadcast Seven by 10.8 share points.  Ad-Supported Cable experienced a decline in household viewership again this week, while Broadcasts gain was totally driven by NBC’s Olympic Games.


As Cable continues to deliver top notch programming and puts consumers in control by offering them a range of flexible options to serve their entertainment and information needs, there is no question that Cable will continue to flourish.

Total Day:

Ad-Supported Cable delivered 21.3 million homes in its forty-seventh week of 07/08 Season on a Total Day basis - generating a 20.9 spread with Broadcasts’ Big Four.

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