Week 48 of the 2007/08 Season (8/18-8/24/08)

*Live+SD viewing estimates.

Primetime:
In its 48th week of the 07/08 Season, Ad-Supported Cable captured 55.7% of total TV viewing – outpacing the Broadcast Seven by 19.1 share points.  Ad-Supported Cable experienced a decline in household viewership this week, while Broadcasts gain was driven by NBC’s Olympic Games.

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As Cable continues to deliver top notch programming and puts consumers in control by offering them a range of flexible options to serve their entertainment and information needs, there is no question that Cable will continue to flourish.

Total Day:

Ad-Supported Cable delivered 22.1 million homes in its forty-eighth week of 07/08 Season on a Total Day basis - generating a 26.1 spread with Broadcasts’ Big Four.

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