Week 49 of the 2007/08 Season (8/25-8/31/08): Cabletelevision Advertising Bureau

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Week 49 of the 2007/08 Season (8/25-8/31/08)

*Live+SD viewing estimates.

Primetime:
In its 49^th week of the 07/08 Season, Ad-Supported Cable captured an amazing 66.3% of total TV viewing – outpacing the Broadcast Seven by 42.8 share points. Ad-Supported Cable had an amazing comeback this week in household viewership, which grew 3,209,000 homes from year ago to 42.8 million.

Week 49 Primetime PowerPoint (251 KB)

Week 49 Primetime Excel (27 KB)

Total Day:

Ad-Supported Cable delivered 23.7 million homes in its forty-ninth week of 07/08 Season on a Total Day basis - generating a 38.5 spread with Broadcasts’ Big Four.

Week 49 Total Day PowerPoint (250 KB)

Week 49 Total Day Excel (28 KB)