Week 49 of the 2007/08 Season (8/25-8/31/08)

*Live+SD viewing estimates.

Primetime:
In its 49th week of the 07/08 Season, Ad-Supported Cable captured an amazing 66.3% of total TV viewing – outpacing the Broadcast Seven by 42.8 share points.  Ad-Supported Cable had an amazing comeback this week in household viewership, which grew 3,209,000 homes from year ago to 42.8 million.  

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Total Day:

Ad-Supported Cable delivered 23.7 million homes in its forty-ninth week of 07/08 Season on a Total Day basis - generating a 38.5 spread with Broadcasts’ Big Four.

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