Primetime:

In its 5th week of the 07/08 Season, Ad-Supported Cable captured 53.1% of total TV viewing - outpacing the Broadcast Seven by 7.8 share points. Ad-Supported Cable's viewership grew 410,000 homes from year ago to an impressive 36.9 million.

As Cable continues to deliver top notch programming and puts consumers in control by offering them a range of flexible options to serve their entertainment and information needs, there is no question that Cable will continue to flourish.

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Total Day:

Ad-Supported Cable delivered 21.1 million homes in its fifth week of 07/08 Season on a Total Day basis - generating a 21.7 spread with Broadcasts' Big Four.

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Source: Nielsen Galaxy.