Week 50 of the 2007/08 Season (9/1-9/7/08): Cabletelevision Advertising Bureau

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Week 50 of the 2007/08 Season (9/1-9/7/08)

*Live+SD viewing estimates.

Primetime:
In its 50^th week of the 07/08 Season, Ad-Supported Cable captured 65.9% of total TV viewing – outpacing the Broadcast Seven by 39.7 share points. Ad-Supported Cable’s viewership grew 3,430,000 homes from year ago to 45.5 million.

Week 50 Primetime PowerPoint (251 KB)

Week 50 Primetime Excel (27 KB)

As Cable continues to deliver top notch programming and puts consumers in control by offering them a range of flexible options to serve their entertainment and information needs, there is no question that Cable will continue to flourish.

Total Day:

Ad-Supported Cable delivered 25.1 million homes in its fiftieth week of 07/08 Season on a Total Day basis - generating a 37.2 spread with Broadcasts’ Big Four.

Week 50 Total Day PowerPoint (250 KB)

Week 50 Total Day Excel (28 KB)