Week 50 of the 2007/08 Season (9/1-9/7/08)


*Live+SD viewing estimates.


In its 50th week of the 07/08 Season, Ad-Supported Cable captured 65.9% of total TV viewing – outpacing the Broadcast Seven by 39.7 share points.  Ad-Supported Cable’s viewership grew 3,430,000 homes from year ago to 45.5 million.

As Cable continues to deliver top notch programming and puts consumers in control by offering them a range of flexible options to serve their entertainment and information needs, there is no question that Cable will continue to flourish.

Total Day:

Ad-Supported Cable delivered 25.1 million homes in its fiftieth week of 07/08 Season on a Total Day basis - generating a 37.2 spread with Broadcasts’ Big Four.

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