Week 51 of the 2007/08 Season (9/8-9/14/08)

*Live+SD viewing estimates.

Primetime:
In its 51st week of the 07/08 Season, Ad-Supported Cable captured 64.0% of total TV viewing – outpacing the Broadcast Seven by 33.4 share points.  Ad-Supported Cable’s viewership grew 1,965,000 homes from year ago to 44.0 million.

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Total Day:

Ad-Supported Cable delivered 24.0 million homes in its fifty-first week of 07/08 Season on a Total Day basis - generating a 31.6 spread with Broadcasts’ Big Four.

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