Week 52 of the 2007/08 Season (9/15 - 9/21/08)

*Live+SD viewing estimates. 

Primetime:
In its 52nd week of the 07/08 Season, Ad-Supported Cable captured 62.7% of total TV viewing - outpacing the Broadcast Seven by 30.7 share points.  Ad-Supported Cable's viewership grew 2,829,000 homes from year ago to 42.6 million.  

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As Cable continues to deliver top notch programming and puts consumers in control by offering them a range of flexible options to serve their entertainment and information needs, there is no question that Cable will continue to flourish.  

Total Day:
Ad-Supported Cable delivered 23.1 million homes in its fifty-second week of 07/08 Season on a Total Day basis - generating a 31.6 spread with Broadcasts' Big Four.

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