Primetime:

In its 7th week of the 07/08 Season, Ad-Supported Cable captured 54.3% of total TV viewing - outpacing the Broadcast Seven by an amazing 14.1 share points. Ad-Supported Cable's viewership experienced a slight decline in household viewership.

As Cable continues to deliver top notch programming and puts consumers in control by offering them a range of flexible options to serve their entertainment and information needs, there is no question that Cable will continue to flourish.

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Total Day:

Ad-Supported Cable delivered 22.1 million homes in its seventh week of 07/08 Season on a Total Day basis - generating a 23.5 spread with Broadcasts' Big Four.

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Source: Nielsen Galaxy.