Primetime:

In its 8th week of the 07/08 Season, Ad-Supported Cable captured 55.6% of total TV viewing - outpacing the Broadcast Seven by an amazing 15.5 share points. . Ad-Supported Cable's viewership grew 2,326,000 homes from year ago to an impressive 38.9 million.

As Cable continues to deliver top notch programming and puts consumers in control by offering them a range of flexible options to serve their entertainment and information needs, there is no question that Cable will continue to flourish.

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Total Day:

Ad-Supported Cable delivered 22.2 million homes in its eighth week of 07/08 Season on a Total Day basis - generating a 24.0 spread with Broadcasts' Big Four.

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Source: Nielsen Galaxy.