Week 9 of the 2007/08 Season (11/19- 11/25/07)

*Live+SD viewing estimates.


In its 9th week of the 07/08 Season, Ad-Supported Cable captured 56.0% of total TV viewing - outpacing the Broadcast Seven by an amazing 15.6 share points. Ad-Supported Cable's viewership continued to grow to an amazing 37.9 million homes.

As Cable continues to deliver top notch programming and puts consumers in control by offering them a range of flexible options to serve their entertainment and information needs, there is no question that Cable will continue to flourish.

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Total Day:

Ad-Supported Cable delivered 23.5 million homes in its ninth week of 07/08 Season on a Total Day basis - generating a 25.6 spread with Broadcasts' Big Four.

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Source: Nielsen Galaxy.

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